A strategic framework for integrating AI into experiential marketing — amplifying creativity without replacing it.
Key directives from the CEO, synthesized from 84 screenshots of team conversations.
Chick-fil-A and Top Golf — active conversations. "The competition is fast and furious!"
Capes deck = Website = LinkedIn = Social. "Clear, simple and consistent messaging."
7 pillars: NIL, event marketing, AI impact, internships, networking, podcasting, event security.
"For a boutique agency, we damn sure have the experts on board and the chops that most our size don't."
Each designed to demonstrate practical value for agency work. Pick one.
Raw speed, undeniable impact. The stopwatch doesn't lie.
Turn chaos into clarity. Shows strategic thinking.
End-to-end concepting. More moving parts.
The essential toolkit for agency AI integration. Start here, expand as needed.
⚠️ Copyright Note: AI-generated art cannot be copyrighted unless edited in non-AI tools. Always finish in Adobe.
Core talking points for the AI conversation.
"AI handles 80% of the first draft. The human 20% is where the magic happens — strategy, insight, refinement."
"One designer with AI does the work of three without it. We take on more clients, not fire people."
"Most agencies aren't using AI well yet. This is the competitive advantage — move now while others form committees."
"AI photo booths, real-time content generation, phygital experiences — the event space is transforming."
"AI levels the ideation field. MELT's 25 years of execution expertise is still the differentiator."
"AI makes stuff up sometimes. Great for ideas and drafts, not for facts. Human review is mandatory."
Common concerns and how to address them.
ChatGPT and Claude have enterprise tiers that don't train on your data. Strip identifying info for day-to-day work. For truly confidential stuff, use enterprise versions or don't use AI.
No. It makes each person more productive. The people who get replaced refuse to learn. The people who learn become indispensable. Like when Photoshop came out.
Research that took 4-6 hours: 30 minutes. First drafts that took an hour: 5 minutes. Brainstorming 20 concepts: 10 minutes instead of a half-day meeting.
Claude has the lowest rate at 17%. The rule: verify anything factual. AI is great for ideas, not facts. If it goes to a client, a human checks it.
If you can write an email, you can use these tools. The skill is in prompting — being specific. A 30-minute lunch-and-learn gets everyone comfortable.
Speed becomes the differentiator. If a competitor turns around concepts in 2 days and we take a week, we lose. Client expectations are shifting.
The agencies that figure out AI first win. We're already ahead because we're having this conversation.
"Creating Moments That Matter"